Occupational Standard - SSC/N1101 | SSC

Occupational Standard - SSC/N1101

Occupational Standard - SSC/N1101
Code SSC/N1101
Version 0.1
Industry Sub-Sector IT-ITeS/IT Services
Title Conduct marketing research and analysis
Description This unit is about carrying out research into markets for your organization’s products/services and analyzing their potential for sales opportunities.
Scope

Scope

This unit/task covers the following:

Research and analysis into:

·     geographical markets

·     industry sectors

·     market segments

·     individual prospects

·     competitors

Appropriate people:

·     line manager

·     research requestors

·     research commissioners

·     subject matter experts

Data/information:

·     quantitative

·     qualitative

Performance Criteria

Performance Criteria (PC) w.r.t. the Scope

 

To be competent, you  must be able to:

PC1.        establish clearly the objectives and scope of the research and analysis to meet the needs of the business

PC2.        obtain guidance from appropriate people within your organization to refine the research and analysis approach and methodology

PC3.        obtain relevant data/information from your organization’s knowledge base and published reports to understand overall market/industry trends

PC4.        obtain relevant  data/information on individual prospects and competitors from reliable secondary sources

PC5.        consolidate data/information correctly into standard templates and tools

PC6.        review data/information with appropriate people and incorporate their inputs

PC7.        conduct rule-based analysis on the data/information in line with procedures and draw inferences

PC8.        review your analysis and inferences with appropriate people and incorporate their inputs

PC9.        share agreed analysis and inferences with appropriate people using standard templates and tools

PC10.    update the customer relationship management (CRM) database accurately with the findings

Knowledge

Knowledge and Understanding (K)

A.   Organizational

Context (Knowledge of the company/  organization and  its processes)

You need to know and understand:

KA1.     Your organization’s specific policies and procedures which relate to conducting marketing research and analysis and the importance of following these

KA2.    Your organization’s knowledge base and how to access this

KA3.    Your organization’s products/services and those of competitor organizations

KA4.     The purpose of conducting research

KA5.     How to refine the research and analysis approach and methodology

KA6.     Different sources of data/information

KA7.     Limits of the research/analysis and the importance of keeping within these boundaries

KA8.     Organizational policies and procedures for recording and sharing information and the importance of complying with these

KA9.    The range of standard templates and tools available and how to use these

KA10.    The purpose of the CRM database and how to use and update this

B. Technical  

     Knowledge

You need to know and understand:

KB1.       Different techniques used to obtain data/information for research  and  analysis and how to apply these

KB2.       The importance of validating data/information before use and how to do this

KB3.       How to carry out rule-based analysis on data/information

KB4.       Different methods used to interpret the market/industry trends and how to select the methods best suited to the work being carried out

KB5.       The importance of reviewing data/information with others including the methods used to gather and collate feedback

Skills

Skills (S)

A.      Core Skills/ Generic Skills

 Writing Skills

You need to know and understand how to:

SA1.    Communicate with others in writing

SA2    Complete accurate well written work with attention to detail

Reading Skills

You need to know and understand how to:

SA3.    Read instructions, guidelines, procedures, rules and service level agreements

Oral Communication (Listening and Speaking skills)

You need to know and understand how to:

SA4.    Ask for clarification and advice from others

SA5    Listen effectively and orally communicate information accurately

SA6.    Communicate with people in a positive and constructive manner

B.      Professional Skills

 

 

Decision Making 

You need to know and understand how to:

SB1.       follow rule-based decision-making analysis

SB2.       make decisions on suitable courses of action

Plan and Organize

You need to know and understand how to:

SB3.       plan, organize and carry out your work to achieve targets and deadlines

CustomerCentricity

You need to know and understand how to:

SB4.       check your own work meets customer requirements

SB5.       deliver consistent and reliable service to customers

SB6.       build and maintain positive and effective relationships with colleagues and stakeholders

Problem Solving

You need to know and understand how to:

SB7.        apply problem-solving approaches in different situations

Analytical Thinking

You need to know and understand how to:

SB8.       analyze data/activities

SB9.       apply balanced judgments to different situations

Critical Thinking

You need to know and understand how to:

SB10.    provide opinions  on work in a detailed and constructive way

SB11.    apply balanced judgments to different situations

Attention to Detail

You need to know and understand how to:

SB12.    check your work is complete and free from errors

SB13.    get your work checked by peers

Team Working

You need to know and understand how to:

SB14.    work effectively in a team environment

C.      Technical Skills

You need to know and understand how to:

SC1.  apply current techniques  and methods for research and analysis

SC2.  use tools and software packages specific to your field of expertise

SC3.  identify and refer anomalies in data

SC4.  use information technology effectively to input and/or extract data accurately

SC5.  keep up to date with changes, procedures and practices in your role

Attachment os_attachments/SSC_N1101_V0.1.pdf
Last Review On June 23, 2015, 3:56 p.m.
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